Ideas made real. By a real person.
IF by Allan — short for Idea Factory — is a small, personally-led studio by Allan. The name says it plainly: this is where ideas come to get made.
I’ve spent years helping teams understand messy problems, evaluate software, and figure out what to build. Working across vendor solutions, product development, and client-facing work, I got good at translating “here’s what we’re trying to do” into something a developer could actually build. Then AI changed the equation — I can build more of it directly now. That’s what IF is.
The pitch is simple: most people with a practical idea — a small business owner, a creator, someone with a workflow problem — can’t justify hiring an agency or a full-time engineer. But they could justify a custom-built tool if someone made it accessible. That’s what I’m here for.
Based in Ontario. Working with clients locally and beyond.
What I believe about this work
What we build for you belongs to you. Full stop.
If an existing tool solves your problem better than a custom build, I'll say so — even if that means you don't hire me.
Pricing should be transparent. You shouldn't have to guess what something costs.
Custom doesn't have to mean complicated. Most good tools do one thing well.
We should work together, not at arm's length. You know your problem best.
A note on AI
I use AI tools as part of how I build — not as a gimmick, and not something I hide. They let me move faster and take on work that would otherwise be impractical for a one-person studio. When it’s relevant to your project, I’ll tell you how it’s being used.
The output is still crafted, reviewed, and owned by me. I’m accountable for what gets handed to you.